How Did we Pivot During Covid-19?

​For new readers and those who need a reminder, we are a custom wellness platform for corporations, with services focusing on “in-office” and “on-the-go” meaning event settings like: conferences, training, retreats, etc.  We provide a variety of wellness needs ranging from nutrition, fitness- group and individual, mindfulness and stretch exercises, education around all categories, bio-metric testing, data analytics, and more!  We come to you while also providing network access outside the office/corporate setting. 
 
We are a true startup in every sense of the word and just started “taking off” weeks prior to the pandemic hitting.  This was all very shocking and unexpected as we can imagine you can relate.  While we have virtual services available as an option on both platforms, we attempted to go fully virtual in Spring 2020.  After realizing how hard corporations had been hit and struggling to re-organize internally, we knew this was not the proper time to push secondary services as a new company, although we understand the importance of maintaining health and stress levels especially during this time to achieve the necessary work, life, balance that we believe to our core.  We wanted to be a solution for people in need during such a difficult time, but weren’t quite sure how to achieve this.  It felt like we’d have to remain on pause until the world regained its normalcy; or did we?
 
About a week or so prior to this devastating time in the world, we had been asked to join a tabling event for women in business.  To spice up our table we put together a sample “thrive wellness box” from one of our “on-the-go” offerings.  A box meant to be used as a staff or attendee gift upon arrival at a conference, training, retreat, etc. to take care of your self-care needs during your stay.  Products at this time included all natural, local, handmade items including: hand-sanitizer, pillow spray, herbal tea, hydrating face serum and bath salts.  This idea generated lots of interest and our wheels started spinning…
 
This was never supposed to be our brands leading service/product, but we went with the flow and evolved as we knew from the start, things could shift and work differently than our initial vision.  While maintaining an open mind, we began learning a completely new business model working with advisors, mentors and professionals in the e-commerce space.  Together we built a new platform from the ground up and did a soft launch during summer 2020.  We were pleasantly surprised at the feedback we were gaining as we sent out donation boxes, received small to large corporate orders for client and staff gifts, as well as friends and family supporting us, purchasing wellness boxes for their loved ones. 
 
Each month sales kept growing and we are proud to say that we are officially a successfully operating business!  A branch under thrive wlb, called thrive wellness box.  We are proudly helping our clients achieve giving back to their staff and clients by providing custom wellness gift boxes for them.  Our core products mentioned earlier grew significantly and we are offering a variety of wellness products in addition, such as: shower steamers, neutral scented candles, calming mist, hair serum, bath soap, nail brushes, and resistance bands.
 
thrive’s mission has not changed.  We have always aimed to provide healthy solutions to touch as many corporate environments/lives as possible while supporting small, local businesses.  All of our partners and vendors are hand-selected and part of our growing community.  We have always wanted to create a win-win environment on both the client and partner ends.  We believe that a work, life, balance in today’s world is the key to a successful, happy and fulfilling life.  We work hard as a society, putting so much emphasis on “if you work harder you will achieve more.”  We believe in a strong work ethic, but not at the cost of neglecting yourself. 
 
We are excited to announce that we are launching our consumer platform this month!  We hope that you will help support us as you support yourself, loved ones, staff, clients and more.  Let’s all feel good and make a difference in each other’s lives.  Please reach out to Bianca Mircica, Founder and CEO of thrive wlb, for any questions or inquiries.  We want to get to know you and what your wellness needs are. 
 
More to come and we look forward to hearing any and all feedback!
 
In Gratitude,
Bianca Mircica and the thrive wlb Team

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